This is a guest post by Emily Moberly, CEO and Founder of Traveling Stories
In today’s world, a shopping decision does not rely entirely on price and quality. More and more people seek brands that are associated to a cause and make their decisions based on choosing companies that are in alignment with their values. This drive is even higher with millenials.
“Millennials would switch brands to one associated with a cause (91% vs. 85% U.S. average).” –— New Cone Communications Research
People are driven by their social engagement and social responsibility. Which is why it is becoming increasingly important for companies to support community causes and to be seen as a supporter of the underdog.
How to Choose a Cause?
There is a flurry of amazing causes all fighting for your attention! How do you bring it down to who you will pick? What should be your criteria?
Traveling Stories is a 501c3 nonprofit established in 2009 and has been actively empowering kids to outsmart poverty since 2010.
Through our mobile StoryTent program we teach kids money management skills and help them fall in love with reading by the 4 grade. At the StoryTents, kids pick out books that interest them and read out loud with a volunteer. For every book read they earn a Book Buck, which can be redeemed for prizes. We currently serve over 3,000 local kids a year by our weekly programs in the greater San Diego area specifically in El Cajon, City Heights, La Mesa, Vista and Imperial Beach.
We serve kids ages 2-12 years old as from birth to 3rd grade, kids are learning how to read, and from 4th grade on they are reading to learn. Kids in low-income households who can’t read proficiently by 4th grade are 15 times more likely to dropout of school. Sadly, in the U.S., 82% of disadvantaged kids can’t read at grade level (Annie E Casey Foundation, NAEP)
Even more sad is the fact that about 2/3 of students who cannot read proficiently by the end of 4th grade will end up in jail or on welfare. (DoSomething.org)
So many options to choose from! You can start with:
And if you’re interested in sponsoring a StoryTent and becoming a Gala partner, we can offer you a 25% discount making your money stretch out even further!
Contact Emily Moberly, CEO and Founder, for more details. firstname.lastname@example.org