Anchor Your Company Culture By Creating A Benefits Package Employees Will Actually Use

Company culture is made, not born. It doesn't come about organically, in the beginning, you make it within the framework of your business's mission statement and core value.

If you want to create a company culture that is powerful and effective, you need to get your employees engaged with your company. One of the first steps to do that is to create an efficient benefits package.

You Don't Need Bells And Whistles To Build A Positive Company Culture
Over the past few years, you might have read about companies who offer free lunches, pool tables, game rooms, sleeping quarters, massages, and other amenities that are designed to keep their employees engaged and excited about coming to work.

For most companies, this isn't possible. You don't have the campuses or the resources, or your productivity flow doesn't allow for perks like those. However, that doesn't mean you can't offer benefits people want and will appreciate.

According to an article from the Harvard Business Review, the number one benefit that people want from their employer is reliable health insurance. This would cover dental as well as medical and vision benefits. If you offer a premium medical insurance plan, you are going to be more attractive to top talent than companies who offer standard or no medical insurance at all.

However, there are other types of insurance benefits you could also offer to employees that would provide them with a full amount of protection. For instance, you could offer:

• Life insurance, employees with families, will appreciate knowing there is a measure of protection for their family.
• Disability insurance is vital for younger adults, yet many people don't appreciate the protection it offers. According to the Disability Awareness Council, there is a 24% chance that a person will become disabled during their professional years. Disability insurance is a cost-effective way to offset the expenses while they recover.

What is also important is to make sure your staff is taking advantage of these benefits. Sometimes, new employees sign on to benefits without giving them much thought. This is especially prevalent if they are young or don’t have a family.

No One Benefits If No One Uses It
Use your HR department to keep employees aware and educated about their insurance benefits and how easy they are to use. Taking steps like these build bridges between management and employees and also between the employees. It's one step in creating an engaging company culture.

While insurance may seem like a mundane benefit that won't get people excited, it is critical to creating a healthy company culture.

At Culture Insurance, we help companies establish insurance programs that are not only effective, but they are relevant to the employees. We invite you to learn how we can help with a comprehensive insurance package, and how you can use it to leverage a better company culture.