 You began your business for a reason, and it's more than making money. Your business gives you that one thing everybody strives for in life, purpose. Why not pass that gift along to your employees?
"Far and Away, the best prize life has to offer is the chance to work hard at work worth doing." -Teddy Roosevelt Every generation thinks they've invented something new. The world of business is no different. How many times have you heard HR or company CEO's give their tips on how to improve employee engagement and company culture? A search of the internet will bring thousands of examples. The thing is, many of those tips were said 50 years ago by industrial giants. Teddy Roosevelt Gave You The Answer To A Great Company Culture Teddy Roosevelt gave us the number one way you can engage your employees, provide them with a purpose. Your employees need to know why they are doing what they are doing. This purpose, their reason for being there, creates an organic culture. Employees will not only understand why the company exists, but they also understand their part of the big picture. They will understand their importance. Make Purpose Part Of Your Company Culture Too often, especially as businesses grow, employees lose the importance of what they are doing. Their work becomes mundane, and they lose perspective of their place in your company. Reminding people of the importance of their work will not only keep them focused on their job, but allows them to understand why they are essential. Of course, on a personal level, they already have a purpose for going to work. They have to pay bills, feed their family, and keep a roof over their head. Those reasons are important, but let's face it, employees can get them at any company. What you want to do is inspire people for the work they do at your company. Your employees have a reason to go to work, but do they have an inclination to do a great job, are they thinking beyond their department? How To Re-engage Your Employees People like to be appreciated. This doesn't mean they want public accolades and gifts. What it means is people want to know their hard work is recognized and is impactful. Make it a habit in your company of showing people how they fit into your company's productive cycle. I'm sure part of your company culture involves employee engagement, part of that should include a plan for recognizing employees. You Don't Need To Make It Formal You might be thinking, 'Great, and I need to give up another day for employee recognition.' However, that's not the case. Remember, you don't have to make all recognition a public affair. For example, as you are passing somebody, you could thank them for their work on a particular project, and tell them how their work helps your company. Encourage your managers to continually reinforce to their people that the work they are doing is important. This behavior should be an automatic function of your managers. Culture Insurance is a premier insurance company located in the San Diego area. We are interested in helping our clients grow their businesses to their full potential. If you have any questions about how we can help you build a better company, give us a call. |