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How To Create An Authentic Company Culture

12/13/2018

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How To Create An Authentic Company Culture
Whether you know it or not (or like it or not), you already have a company culture. You have a way about doing business unique to your company. If you are uncertain about how your company culture is going right now, make the necessary changes to turn it in the right direction.
The changes must come from inside the company, from the top.

How Your Company Culture Develops
Let's imagine a new company with a core group of principals, for ease, we'll say 5. Since they're all together when the company started, they will be the ones setting the basis for the culture of the business. Since they've taken this step, we'll assume their goals and ethics are aligned.
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Their values, both personal and professional, will be the ones determining the basis of the company culture.

As the company grows, the founders will want those values, to be part of any new employee's work ethic. However, the new employees are also going to be bringing their values and experiences to the company, and they will have an impact on the company.

The five original business partners need to decide if they want to allow those values to be part of their culture. This isn't a bad thing, new employees bring change, and it can be very beneficial for a company.

The problem is how do you get your new employees to embrace the original values of your company while encouraging them to integrate values they learned at previous jobs?

Culture Doesn't Come From Book Learning
Culture is a lot of things, but the one thing it's not is something you print in a manual, and say, "This is how it's done, always do this. No variations."

The only way to achieve real change is with time. It takes time for culture to work its way through a company. The faster your company expands, the more time you need to allow for people to acclimate to the culture.

The Three Steps To Take To Help Employees Acclimate To Your Culture
  • As your company expands, and new people arrive to work, make sure they understand those values. Here's a hint: it begins with recruiting.
  • Second, show how your culture affects your customers and drives your company's purpose. All of this takes time. You can expose employees to your company culture in a class, but they can only experience it over time.
  • The third step is rewarding your employees for their adherence to your company's culture and values. Rewards and accolades are potent reinforcers. Use them to let people know when they are on the right track.
Culture Insurance is a premier insurance broker in the San Diego area. We help companies design benefits packages that attract top talent and keep them at your company. We go beyond selling insurance. We help you develop your team to its highest potential.

If you would like to see how we can help you, we invite you to call us for a consultation.
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